These days eating three square meals a day is difficult due to our increasingly hectic schedules, long distance workplace commutes, conflicting family commitments, difficult to manage to-do lists and the ever-ringing mobile phones. Many people find it difficult to find time to eat, let alone cook. The solution is the availability of convenient, packaged foods.
The Snack foods have traditionally been considered as a treat in-between meals. But more and more people are using snacks in place of meals these days due to the shortage of time. According to a survey report of a leading snack food manufacturer, 45% of survey respondents eat snacks as meal replacements. In the past few years, snack meal packs have been launched, offering a variety of snacks packaged together to form a meal. These Snacks also offer more healthy ingredients, to help consumers obtain a well-balanced meal. If snack meal packs are supposed to replace several of a consumer’s meals, then they have to go further than salt, sweet and being full of empty calories. According to the market surveys, nearly 60% of snack foods in the market today were healthy replacements for a meal. Consumers not only want easy, snack-able food, but they want it to be a healthy meal alternative.
According to another report, 18% of respondents wanted fresh fruit as part of their snack choice, which makes fruit the most popular available snack option. While packed fresh fruit has not traditionally been a part of the snack food market, innovations in food packaging in Melbourne have given consumers new ways of consuming fresh fruits and vegetables. These innovative beverage packaging in Melbourne pair snack-able fruits like apples, grapes and carrots with other snack items like pretzels, cheese, dip and crackers. These single serve packaging provide give consumers with a healthy and complete meal on the go.
The Brand design companies in Melbourne collaborate with their snack food and beverage manufacturer clients to find suitable and attractive designs for labelling their packed products. These companies have structural design team who discuss with their clients about their detailed requirements and then use their creative thinking abilities and production knowledge to deliver the right solutions to the client, keeping the cost considerations in mind. They have graphic design team, which consist of dedicated creative professionals who provide innovative solutions to their clients which differentiate them from the competitors by graphic design, identity development, copy writing and messaging, art direction and brand positioning. Then the artwork team do the artwork and after getting the approval from the client the final step is the production where these companies have the latest flexographic machine, offset printing machines, die cutting machine, laminating machines and many others for successful completion of the clients packaging requirements.
The brands need to imagine designing the experience, not just the packaging. If the brand designing company view the designing holistically, then the brands have a chance to be touching the point which influences the consumer’s buying behaviour, choice and experience with the product.