Challenge:
Since 1956 Masters Milk has been very much loved and revered by Western
Australians. But competing in an ever-changing category there’s no time to
stand still. B! was briefed to bring enhanced appetite appeal and inject some
fun, energy and vibrancy into Masters Flavoured milk.
Solution:
Personality was injected on pack while retaining the iconic ‘M’, the key asset
that anchors the brand. Rivers of chocolate, strawberry, mocha and so on were
created to enhance appetite appeal and convey milky goodness.
Harnessing
the opportunity to feature the full family of the iconic Masters Cows, these
characters were brought to life through new poses and expressions – creating
depth and layered storytelling to the Masters range.
A
cow-laboration of the brand assets – with fun and energy – ensures this icon is
around for another fifty years.
