‘One size fits all’ no longer
seems to fit, as consumers search for products specifically designed to match
their own unique profiles, needs and lifestyles.
In
response, more brands are breaking the FMCG mould, and adopting striking,
modern and engaging packaging to target a specific need or occasion – and
distance their offers from the stock standard. The idea of ‘category language’ and visual
sameness across a segment are fast giving way to artisan cues, embellishments,
rustic treatments, retro elements and hand crafted sensibilities. And suddenly
packaging that hasn't kept pace, is beginning to feel incredibly dated and
mainstream.