With more brands on the market than ever before, and higher
levels of competition between brands, consumer product packaging has become an
important part of brand and product identity and remains a large influencing
factor for consumer buying behaviour. Especially in the world of food packaging
design, consumer product packaging is the main way brands can communicate their
differences and value to potential buyers.
Design agencies and food manufacturers are constantly coming
up with new ways to package products and make creative food packaging design
that is appealing to consumers. Long gone are the days of boring cardboard box
style consumer product packaging. Well, at least for some brands! Many high end
food products and specialty food products are experimenting with elaborate food
packaging design that communicates a distinct difference from the competitor
brands. In many cases, the food packaging design can be just as exciting as the
actual food inside of it! For example, elaborate designer boxes filled with
chocolates, ornamental tins of teas and decorative beverage bottles can be
saved and enjoyed for many years after the actual food product has been
consumed. Sometimes consumers even just buy the product for the packaging.
Think jam jar water glasses and wine bottle vases.
Have you been to an antique shop lately? Did you notice
vintage tin cans and old milk bottles on display? Consumer product packaging
goes much deeper than just providing a way to keep your food fresh and clean.
Food packaging design, when done right is an art form in itself that can be
reused again and again to entertain and decorate. Next time you’re wandering
down the aisles at the grocery store spend a little more time browsing the
product packaging, reconsidering its purpose and function. You may just see
that soda can you threw away yesterday in a vintage store in 50 years.